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Discussion Starter · #1 ·
I just saw this on the Civic forum and holy **** dealer markup is getting out of hand. A Honda dealership in Arizona is trying to sell a new Civic Si for $126,533.98! that's a markup of 3 times the msrp!


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That insane markup makes me think two things. One, the dealer does not really want to sell it. Two, the dealer is using that insane markup to contrast with other models that have “only a $10,000 mark up“ so it looks relatively cheap. It’s seller to buyer psychological warfare. I fucking hate that dealer.
 
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