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Acura has the fifth highest dealer markup in the auto industry

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A-Spec
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According to date from Edmunds Acura has the 5th highest dealer markup on new cars in the car industry at 3.4% over asking price. That's more than double the industry average of 1.6%.

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TougeLife

TougeLife

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#2 · 12 mo ago
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Crazy to see that Acura is that high up the list. I'm not planning to pay a penny over MSRP for the new Integra.
 
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A-Spec

A-Spec

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Discussion Starter · #3 · 11 mo ago
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TougeLife said:
Crazy to see that Acura is that high up the list. I'm not planning to pay a penny over MSRP for the new Integra.
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Same here. If I can't find a dealer that will honor the MSRP I'm waiting. There's going to be some insane markups when the Integra arrives.
 
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TougeLife

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#4 · 11 mo ago
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A-Spec said:
Same here. If I can't find a dealer that will honor the MSRP I'm waiting. There's going to be some insane markups when the Integra arrives.
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I hear that some will even commit to MSRP at the moment. If that's a thing for you, get it writing so they can't back out. But considering everything else cool you can buy for Integra money, that alone should be enough of a reason for them not to charge extra.
 
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A-Spec

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Discussion Starter · #5 · 11 mo ago
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TougeLife said:
I hear that some will even commit to MSRP at the moment. If that's a thing for you, get it writing so they can't back out. But considering everything else cool you can buy for Integra money, that alone should be enough of a reason for them not to charge extra.
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Yeah that's great advice. With any car new or used I try to get as much in writing as possible.
 
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J

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#6 · 11 mo ago
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A-Spec said:
Same here. If I can't find a dealer that will honor the MSRP I'm waiting. There's going to be some insane markups when the Integra arrives.
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And remember that the reservation deposits are refundable. Also, be prepared to walk away if your dealer doesn't live up to his agreed pricing down the road.
 
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TougeLife

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#7 · 11 mo ago
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A-Spec said:
Yeah that's great advice. With any car new or used I try to get as much in writing as possible.
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Nice, you're well ahead of most buyers then! Keep us posted on how your experience goes here.
 
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TougeLife

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#8 · 11 mo ago
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john.com said:
And remember that the reservation deposits are refundable. Also, be prepared to walk away if your dealer doesn't live up to his agreed pricing down the road.
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It should help to try a few other Acura dealers if that's the case, they all operate differently.
 
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J

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#9 · 11 mo ago
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TougeLife said:
It should help to try a few other Acura dealers if that's the case, they all operate differently.
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You're absolutely correct. Every dealer's an independent franchisee. I spent 17 years in internet sales in the automotive industry as a second career before retiring a couple of years ago. The landscape has changed immensely over the last year with covid and the chip shortage, but there's no reason to accept a bad deal. There are a lot of dealers out there and a fair deal for you and the dealership can be found.
 
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