According to date from Edmunds Acura has the 5th highest dealer markup on new cars in the car industry at 3.4% over asking price. That's more than double the industry average of 1.6%.
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Acura has the fifth highest dealer markup in the auto industry
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Same here. If I can't find a dealer that will honor the MSRP I'm waiting. There's going to be some insane markups when the Integra arrives.
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I hear that some will even commit to MSRP at the moment. If that's a thing for you, get it writing so they can't back out. But considering everything else cool you can buy for Integra money, that alone should be enough of a reason for them not to charge extra.
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Yeah that's great advice. With any car new or used I try to get as much in writing as possible.
And remember that the reservation deposits are refundable. Also, be prepared to walk away if your dealer doesn't live up to his agreed pricing down the road.
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Nice, you're well ahead of most buyers then! Keep us posted on how your experience goes here.
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It should help to try a few other Acura dealers if that's the case, they all operate differently.
You're absolutely correct. Every dealer's an independent franchisee. I spent 17 years in internet sales in the automotive industry as a second career before retiring a couple of years ago. The landscape has changed immensely over the last year with covid and the chip shortage, but there's no reason to accept a bad deal. There are a lot of dealers out there and a fair deal for you and the dealership can be found.
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