According to date from Edmunds Acura has the 5th highest dealer markup on new cars in the car industry at 3.4% over asking price. That's more than double the industry average of 1.6%.
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Acura has the fifth highest dealer markup in the auto industry
And remember that the reservation deposits are refundable. Also, be prepared to walk away if your dealer doesn't live up to his agreed pricing down the road.
You're absolutely correct. Every dealer's an independent franchisee. I spent 17 years in internet sales in the automotive industry as a second career before retiring a couple of years ago. The landscape has changed immensely over the last year with covid and the chip shortage, but there's no reason to accept a bad deal. There are a lot of dealers out there and a fair deal for you and the dealership can be found.
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