I'm sure it's a great car, and how the heck they get 300 hp out of that engine. Wow. But I'm not a fan of the look of the car, which is an awful lot like a Fiat to me thanks to those bubbly rear fenders.
This looks like a blast, but I cannot imagine it will be in the same ballpark price-wise as the Integra. Apples to oranges, sure, but I think those low-to-mid $30k estimates are a bit optimistic.
The one in the video is the very limited Circuit Edition, and although I don't really feel much of a need for the extra aesthetics that come along with it (specifically not a fan of the carbon-fiber roof), I think I would want all of the other goodies:
Performance package: Includes front and rear Torsen Limited Slip Differentials (LSD). 4-piston aluminum fixed-caliper disc brakes with red-painted calipers and GR logo; 14-in. x 1.1-in. ventilated and slotted rotors (front), and 2-piston aluminum fixed-caliper disc brakes with red-painted calipers and GR logo; 11.7-in. x 0.7-in. ventilated rotors (rear).
Technology package: Includes JBL® Premium Audio system with Clar-Fi®, and Qi-compatible wireless smartphone charging.
Cold Weather Package: Includes heated front seats and heated steering wheel.
Add all that up and I can't imagine this one being within reach, even at MSRP. I'd certainly be fine with being wrong, but even if it's "affordable," I would personally wait on trying to buy one until the following year -- with only 6,600 being made for the model year, I'm sure demand is going to be bonkers. (And supposedly there are ways to reserve one, but I'm not sure how, exactly, and I am guessing that ship has long since sailed.)